Business Strategy Vs Tactics

Business strategy vs Tactics

How to avoid failing by mixing them

The business world is a crazy place, and it can be hard to keep up with all the terms business professionals use. In this “heavy” business world, bum up the challenge: Business strategy vs tactics, How to avoid failing by easily mixing them?

One especially confusing business-speak pair is strategy vs. tactics. It goes like this: business strategy involves short – and long-term decisions about the business overall. It’s less about the day-to-day and more about envisioning goals for profits and growth.

Tactics are the smaller, more granular steps you take to reach your business strategy goals. They’re quicker, but also aren’t altogether without effect – so each step taken has ramifications, even if we don’t always notice them!

To ensure each goal is being accomplished correctly at the right time, it helps to have both strategies in motion and working together in harmony—it’s like a symphony of business!

1. What is the difference between business strategy and tactics

Business Strategy Vs Tactics
Business Strategy Vs Tactics 12

The word “strategy” comes from military terminology and defines the overall approach to meeting the objectives of a business.

It encompasses goals, resources, and plans for reaching those goals.

Why does it matter?

Difference between business strategy and tactics matter
Business Strategy Vs Tactics 13

There’s an old saying that states, “When it comes to success in business, it’s all about the strategy.” What few people know is that there is actually a difference between the strategy and tactics of a business.

One comparison you can draw is a chess match: the strategy would be what pieces to move, while the tactics could be deciding which opening to use or which traps to lay.


If you ever feel lost in the business world, don’t forget these golden tips: Stay focused on your strategies, but make sure your tactics are sharp enough!

Strategic planning is based on the idea that successful businesses have long-term objectives and strategies, while tactical planning is based on the idea that successful businesses need to be able to quickly work around a rapidly changing environment.

Short example

Have you ever been in charge of planning a surprise party for someone special? What was your goal? What were the steps involved in executing your plan? That’s where understanding the difference between strategy and tactics comes in handy.

Strategy is like setting up the game plan; it has a clear purpose or objective to meet.

Tactics are the how-tos and the decision-making involved in achieving that strategic objective. In business planning, this is no different.

A solid strategy enables an organization to create competitive advantages over its competitors. Tactics refer to actions and resources used to achieve the strategic goals or objectives set by the strategy.

So yes, having a good strategy and effective tactics—think back to throwing that surprise party—can make or break any mission or cause!

2. How do you know when to use which one

when to use strategy and tactics
Business Strategy Vs Tactics 14

Remember the strategic planning of a game of chess: it’s all about plotting out your moves carefully to reach victory. While strategic planning helps set the long-term direction of the business, tactical planning helps make all the strategic objectives come to life.

With strategic planning, you’re the grandmaster, thinking five steps ahead and predicting how your opponents will react, whereas, with tactical planning, you’re a supercomputer dedicated to making sure each move is as finely calculated and powerful as possible!

To illustrate, think of strategic planning as ordering delivery on, for example, Deliveroo—knowing exactly what combination of dishes you want that’ll feed your whole family—while tactical planning may be understanding where each pizza should go so that everyone gets an equal share!

3. What are some common business strategies

common business strategies
Business Strategy Vs Tactics 15

Business strategies come in all shapes and sizes. Some businesses’ number one strategy is always to maintain the status quo, while others strive to reinvent the wheel.

Some have a long-term vision of success that requires more creativity, motivation, and risk-taking than others.

Others prefer to focus on short-term gains, sometimes relying on brute force or cutthroat tactics for competitive advantage.

But rest assured: no matter which business strategy is chosen by any leader, it will almost always include the three basics of obtaining a lasting competitive advantage: having a long-term strategy, setting a clear long-term vision, and gaining insight into the competition.

Long-Term Business Strategies

Long-Term Business Strategies
Business Strategy Vs Tactics 16

When strategizing for business success, adopting the principles of military strategy can be surprisingly useful! Just consider what Carl von Clausewitz said about war.

He believed that long-term plans for victory were far more important than simply attempting to win with momentary tactics.

In the corporate world, this same insight holds true: without a long-term vision, it’s almost impossible to gain any sort of competitive advantage or success.

Companies must develop and pursue business strategies that lay out objectives and actions over several years.

Long-Term Business Strategies and Tactics in Marketing

When it comes to long-term business strategies in marketing, there’s no one-size-fits-all answer. But if you have a long enough timeline for success, some tactics are surefire moneymakers!


For instance, one long-term strategy is to create memes related to your product or service — after all, those things spread faster than wildfire. Put the right gifs and captions together, and you could find yourself on the front page of Reddit in no time, just like those lucky guys over at Dollar Shave Club.


You’ll also want to start building relationships with big influencers early and often; after all, we know they can do wonders for sales figures in an instant.

Social Media

Not to mention leveraging social media platforms like a boss to maximize visibility and reach new potential customers. Brand positioning is a key component of any strategy, so be sure to put the time into developing it!

Email list

Don’t forget to build an email list—nothing gets people interacting quite like a quality newsletter! So when you’re planning long-term strategies for marketing success, don’t underestimate the power of these tactics.


Finally, remember that success is never a quick fix. Long-term business strategies require sustained effort over a longer period of time. Whether you’re establishing relationships with influencers or expanding your customer base online, make sure you’re putting in the effort for the long haul.

Short-Term Business Strategies

Short-Term Business Strategies
Business Strategy Vs Tactics 17

Short-term business strategies are like short-term relationships: they may seem great at the beginning with lots of short-term wins, but if you don’t take the time to develop long-term investments, your short-term gains might not look so good later on.

That’s why it’s important to take short-term actions that will provide short-term benefits while also allowing for further growth down the road. It might not be thrilling or exciting, but it will save you a lot of headaches in the future!

Short-Term Business Strategies and Tactics in Marketing

In marketing, short-term strategies can be like trying to fly a kite in a thunderstorm. It calls for you to take some timely, calculated risks and hope that things will pan out in the short window of time you have.

Few examples

Create short-term offers for products or services, as no one wants to miss out on an incredible deal.

You can also try out new technologies such as AI-driven marketing tools or explore different ways of boosting organic traffic from search engine optimization.

No matter what direction you take, short-term business strategies give a boost for immediate success; just don’t forget it’ll be short-lived unless you execute long-term plans too!

5. What’s the best way to implement a business strategy?

best way to implement a business good strategy
Business Strategy Vs Tactics 18

Implementing the right strategy is essential for businesses to succeed.

It all starts with the strategy: defining clear, achievable goals and creating an effective strategic plan that encompasses all key elements, including market research, competitive analysis, resource allocation, and customer segmentation.

With such a strategy in place, businesses have the structure needed to help guide decisions, reduce risks, and measure progress against their strategic objectives.


One of the most important keys to successful strategy implementation is tracking performance against established metrics to ensure the correct execution of the plan.

The regular review allows for any necessary improvements or adjustments for maximum efficiency and profitability. In essence, strategy defines where the business is going or wants to go; a good strategy produces results in line with those ambitions.

6. What are some common business tactics?

common business tactics
Business Strategy Vs Tactics 19

The success of a business largely depends on tactical planning and execution. The tactical planning process requires a robust and detailed plan in which the outcome of an action is weighed and decisions are made to ensure the desired result. To successfully employ tactical plans, businesses must first consider some of the most common tactics, such as setting measurable goals, analyzing current actions to see where improvements can be made, and adjusting positive or negative trends quickly.

Some tactics examples included in a marketing strategy can be:

  • Improve your branding
  • Leverage the power of SEO
  • Creating a Unique Selling Proposition
  • Knowing Your Target Audience
  • Create Compelling Content

Each tactic should be designed to create a competitive advantage for the company and ensure that business goals are achieved in a timely fashion.

By using different metrics, companies can measure their success by looking at things like how much their sales have grown or how much market share they have gained compared to their competitors. When tactical plans are well thought out and executed correctly, organizations can make better decisions and reap rewards far greater than they anticipated.

7. Conclusion

If you want to start on this entrepreneurship endeavor, you need to develop an overarching strategy for your business, being so crucial to recognize the importance of tactics in business.
Let’s keep it simple when differentiating them: while strategy outlines the overall direction and objectives of your business, specific tactics will help you bring that strategy to life. Step by step. In fact, strategy versus tactics is not an either/or proposition, but rather a complementary relationship where the tactics serve as the execution arm of the overall strategy. You need to develop specific tactics that align with your marketing strategy, so you can effectively track progress, to know exactly where you are on your business map.
Let’s face it: we all do mistakes in business and life, being the hard way of learning. One common mistake that most entrepreneurs do (I did also), is to have a blurred understanding between strategy and tactics, which can result in confusion and most of the time in failure. In conclusion, paint a clear perspective as an overall strategy and then develop specific tactics that support that strategy. Simple as that.

Business strategy vs tactics conclusion
Business Strategy Vs Tactics 20

When it comes to business strategy versus tactics, the conclusion is: it’s complicated! But the truth of the matter is that, ultimately, strategy should guide tactics. It’s like baking a cake. Sure, you could just throw all the ingredients together in a bowl and hope for the best, but chances are it won’t turn out so delicious! Following a tried-and-tested outcome-based recipe will be much more likely to yield an amazing sweet treat. In the same way, it will be important to have a well-thought-out business strategy in order to use successful tactics. After all, nobody wants a rock-hard cupcake!

cropped Liviu Prodan My story

About the Author

Liviu Prodan

Liviu is an experienced trainer and LifeHacker. He’s been living the ‘Corpo life’ for more than 15 years now and has been a business developer for more than 12 years. His experience brings a lot of relevancy to his space, which he shares on this blog. Now he pursue a career in the Continuous Improvement & Business Development field, as a Lean Six Sigma Master Black Belt, a path that is coherent with his beliefs and gives him a lot of satisfaction.

Similar Posts