The 26 Best Creative Marketing Ideas For Small Businesses In 2023

The 26 Best Creative Marketing Ideas for Small Businesses in 2023

Why is this question about small businesses marketing being bumped up? Well, as a small business owner, marketing can be one of the most difficult tasks on your to-do list. Small business marketing strategies don’t have to be complicated to be effective! Nevertheless, you have to come up with creative, outside-the-box ideas to catch the attention of potential customers and keep them coming back for more—but how?

To stay competitive in 2023, small businesses need to harness the power of creative marketing techniques and innovative content marketing ideas to stand out from the crowd. Social media posts are an essential part of any marketing strategy, but to truly engage your audience, you need to come up with creative content marketing ideas that resonate with them. Whether it’s hosting a virtual event or creating interactive content, the key to success is to think outside the box and come up with a marketing idea that sets you apart from the competition.

Here are 26 ideas to get your marketing juices flowing that you can start using in 2023 to help your small business stand out from the competition.

1) Get involved with a cause

small businesses marketing
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As a small business, it’s important to get involved with your community and support causes that are important to you. You’ll want to find a cause or event that aligns with your company’s values and the types of products or services you offer. As a small business, you can work with local charities, schools, or other groups to help them spread the word about their missions and use your resources to help them.

This can be as easy as sponsoring a local event or helping out at the library during set times. And don’t forget, it doesn’t have to take much time out of your day! With just 30 minutes of volunteer work, you could make a massive difference for a nonprofit organization in need.

2) Sponsor an event

Sponsor an event in marketing
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We are a small business with big dreams. We want to sponsor an event that is aligned with our values and mission, but we’re not sure where to start. Here are three steps you can take to find the perfect event:

  1. Research what types of events your company would be interested in sponsoring.
  2. Consider how much money your company wants to spend on the event.
  3. Get in touch with the event organizers to find out if they have sponsorship opportunities and what their rules are about sponsorship.

When you decide which event you want to sponsor, you will also need to give the organizer any financial information or contracts they need. Find out how many people will be attending this event and make sure it’s a good fit for your company’s marketing plan by considering factors such as demographics, location, type of audience, etc.

3) Create a brand video

With so many businesses out there, you need to do something to stand out. One way is to create a brand video that tells the story of your business and gives people a reason to choose you. If you have an eye-catching product or service, try posting pictures with Instagram ads that attract users with compelling captions. If not, consider using visuals, such as infographics, to visually tell your story. You can use these graphs and charts as blog posts on social media channels like Facebook or LinkedIn.

You could also create a YouTube series where you share your tips for success. Finally, if you don’t have time to make videos or write articles, share some images on Pinterest that show what makes your company unique.

4) Invest in influencer marketing

Invest in influencer marketing
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One of the most cost-effective marketing strategies out there is influencer marketing. There are plenty of influencers out there who are willing to work with small businesses and can provide a huge marketing boost. Plus, it’s a great way to reach potential customers who may not be following you on social media or other channels. Influencers can also help you promote your product by making videos, providing giveaways, etc.

You don’t have to pay them anything upfront—just negotiate a mutually beneficial deal with them.

For example, if they post about your business three times a week and mention you on their Instagram stories every day, then they get two free products from you per month as payment. The more exposure they give you, the more money goes into their pocket!

5) Collaborate with other businesses

Collaborating with other businesses can be a great way to create new opportunities, gain access to new markets, and provide valuable feedback. We’ve put together a list of five questions that can help you make the most of your next collaboration.

  1. What are we trying to accomplish?
  2. What is our end goal?
  3. How will we measure success?
  4. How will the two companies work together?
  5. How long should this project last?

With the answers to these questions, you’ll have all the information you need to make sure that both parties get something out of the partnership.

6) Create a loyalty program

Create a loyalty program
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Loyalty programs are a great way to keep your customers coming back to you. There are tons of ways to create your own program, but the easiest is with an app that can store customer data and make it easy to redeem points.

Another idea is to have rewards given out by a drawing system where users get tickets when they buy things. Once they accumulate enough tickets, they can be entered into the drawing, which gives them a chance at prizes like gift cards or discounted items from your store. Some other ideas include asking people who come into the store if they would like to sign up as members so that you know who has shopped there before.

Offer discounts to people who refer their friends and family to your business, or give away products on social media channels once a week. It’s also important not just to rely on social media because many businesses do not use Facebook anymore due to privacy issues. Get creative!

7) Offer free trials

Offer free trials
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Offering free trials is a great way to give potential customers the opportunity to try your product or service without having to invest any money. This is a great way to build customer confidence and help them see how it can benefit their lives before they commit to anything. It also encourages the customer to keep coming back because of the discounted prices.

Use mystery shoppers. Mystery shoppers are people who are hired by companies, such as restaurants, hotels, banks, etc., to go out into the public and assess their services. If you’re looking for ways to improve your business’s performance, this could be a good option.

The best part about hiring mystery shoppers is that they are usually paid an hourly wage, which makes it much more cost-effective than other marketing strategies on this list.

The downside, however, is that you need to train the shopper well so they know what they should be looking for when evaluating your company’s performance.

Also, the company has to follow strict privacy laws so that the shopper can’t give feedback to anyone outside of the company. Be open with consumers: Consumers want openness and transparency when dealing with businesses, especially when it comes to important things like food safety standards or fair pricing practices.

8) Use experiential marketing

One of the best ways small businesses can use creative marketing strategies to stand out is through experiential marketing. This kind of marketing gives your customers a hands-on experience that gets them interested in your brand and gets them to interact with it. In order to create an effective experiential marketing campaign, you need to find a way to bring your business directly into the customer’s life.

A great way to do this is by hosting a pop-up shop or event at places like libraries, schools, restaurants, or community centers. You’ll also want to engage your audience by offering activities, competitions, and giveaways.

For example, if you’re launching a new product line, ask customers what they would name it or how they would design the packaging for it. If you’re hosting a launch party, provide opportunities to win free products. Or offer tasting samples of your products so people can taste them before they buy.

These are all just examples of how experiential marketing can help grow your business!

9) Create a content hub

Marketing is an essential part of any business, no matter the size. One of the suggestions on our list is to create a content hub. A content hub may be used as a blog, or it can be the main page of your website where visitors can find articles and information about your products and services.

The content hub is meant to get people interested in your business and help you build relationships with potential customers by giving them useful information.

You should update this webpage regularly so that it becomes an online resource that people know they can come back to again and again when they want new insights into what your company has been up to lately.

You might even include guest posts written by others who are experts in their field, such as local vendors or influencers who share common interests with you or your brand.

10) Throw a party

It’s a great way to get your customers involved, and it can be a lot of fun. There are many different types of parties you can host, so if you’re feeling stuck, here are some ideas to get you started:

  • A game night party is perfect for targeting a younger crowd. Invite participants by advertising the event as an all-you-can-play video game session, and prizes will help keep people coming back.
  • For a more intimate gathering, plan a dinner party where you prepare dishes from your menu and offer guests an opportunity to learn about what goes on behind the scenes at your restaurant.
  • Bake-offs are always popular with kids who love cake. So that families can enjoy this special day without spending too much money, ask parents for donations or set up a donation jar at the door ahead of time.

Finally, you could host a wine tasting for everyone! Wouldn’t it be fantastic?

11) Give away branded merchandise

Give away branded merchandise
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One of the best marketing strategies is giving away branded merchandise. Not only does this encourage word-of-mouth marketing, but it also helps you establish a strong brand identity. Plus, it’s great for generating leads and getting your business name out there.

Here are three creative ways to give away branded merchandise:

  1. Give away logo-branded t-shirts at events. Offer free t-shirts with your logo on them as an incentive for customers to attend an event.
  2. Send free t-shirts with orders. Offer one free t-shirt per order over $100 or send out one free t-shirt with every order, no matter how small.
  3. Design custom sports team jerseys. If you have a team that needs uniforms, make sure they’re all wearing yours! Customized sports jerseys can be used for local teams, recreational leagues, youth sports clubs, intramural teams, and more.

There are tons of different styles to choose from, too.

As mentioned above, you might be able to come up with different variations.

12) Leverage user-generated content

User-generated content can be a great way to get your target audience engaged with your brand. You could have customers upload pictures of themselves using or wearing your products, or you could have them submit short video testimonials about their experience with your company.

Also, encourage your employees to engage with followers on social media by answering questions and interacting in other ways. If these strategies sound too difficult or time-consuming, there are tools that make it easy for businesses without much experience to set up and run user-generated contests.

Many platforms will even help you create graphics and videos to promote the contest, if desired.

For example, Wishpond offers templates for creating viral marketing campaigns, which would work well for a small business like yours! These templates let you create promotional videos as well as printable flyers and posters for events. With so many different tools available, you’re sure to find one that fits your needs perfectly!

A survey conducted by Hubspot found that nearly half of consumers say they’re more likely to buy from a business if they see customer reviews before making an online purchase. As such, this strategy is a good idea because it’s inexpensive and fairly straightforward to execute.

Start by encouraging your existing customers to leave reviews of their experiences with your company on sites like Google Reviews, Yelp, Angie’s List, and Facebook, including both positive and negative comments.

Then encourage potential new clients to write reviews by offering discounts for those who do so—perhaps 10% off the next order for each review left?

Next, you’ll want to ask for reviews after someone has purchased something from your company. When people place an order through your site, include a message at the checkout.

13) Participate in trade shows

Trade shows are an excellent way to get your product or service in front of potential customers. It’s a great way to network and meet like-minded business owners that might be able to offer advice or provide you with new opportunities.

Attending trade shows is also a great way to get feedback on your products and services. Trade shows can help you establish a presence and grow your business, especially if you’re just starting out and building your customer base. Make sure to carefully research the best show for your type of business before investing too much time and money.

14) Hold a contest

Hold a contest
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Well, how does this sound to you as an example? We’re looking for the best creative marketing ideas you can come up with to help your small business stand out from the competition.” Our five lucky winners will receive a $25 gift card to Silver Star (the name of your company), and their idea will be featured on our site! All contest submissions will also be shared across our social media channels, so there is a chance for even more exposure if you win. “ If you follow the example, thank them for their purchase and invite them to provide feedback. (Here’s where Wishpond comes into play!)

Once a customer has checked out and left a comment through our platform, we’ll send them an email asking if they’d like to rate our product or service on Amazon or the Apple Store.

Once the customer clicks “yes” to give a review, Wishpond will automatically generate a prewritten Amazon or Apple Store review for them and then prompt them for any details about their recent experience with your company. This makes getting high-quality reviews quick and simple!

15) Use Augmented Reality

Use Augmented Reality
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Augmented reality is the future of marketing. It allows businesses to showcase their products or services in a way that they never could before. Plus, it’s easy to use, and there are plenty of tutorials available online to help you get started.

With augmented reality, small businesses can make themselves stand out from their competition and garner more customers. There are a lot of creative ways to incorporate augmented reality into your business strategy.

For example, you might want to post 360-degree photos on Instagram with an AR lens. That way, potential customers can see what your product looks like without having to click through to another website.

You also might want to take advantage of platforms like Facebook Stories, where people can create interactive stories using augmented reality effects. With a little creativity, there are plenty of fun ways for you to explore using this type of technology in your marketing efforts.

16) Implement chatbots

Implement chatbots
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Chatbots have been around for a while, but they are becoming more and more popular. In fact, recent predictions say that by 2025, 95% of all customer service interactions will be managed without a human agent. So if you’re not already considering chatbots as part of your marketing plan, now is the time to start. You can create bots on Facebook Messenger or make them with a variety of other services, like Amazon Lex or Dialogflow.

With just one chatbot, you can speak to your audience 24/7 in the way they want to talk—through text message, voice call, or video call. What’s the best thing about chatbots? They never get bored! When there’s nothing else to do, they can use machine learning to answer common questions. When new information becomes available, the bot updates itself so it has fresh content at all times. Plus, it’s easy to train a chatbot once it’s created. You just tell it what kind of responses you want it to give when people ask specific questions, and then set it up so that people send their messages via email or web form instead of using social media channels like Facebook Messenger, where anyone can access them.

It doesn’t take long to see results from implementing chatbots. HubSpot found that companies that had implemented chatbots saw a 13-24% increase in leads after three months.

Not only does this help boost sales, but it also makes customers feel much more valued and appreciated because they know someone is always available to help them out whenever they need it.

17) Develop a comprehensive digital marketing strategy, such as SEO and PPC (pay-per-click)

Develop a comprehensive digital marketing strategy
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An SEO (Search Engine Optimization) strategy is just one part of a comprehensive marketing plan. SEO can help you improve your visibility and rankings on search engines. To reach as many people as possible, it’s important to make a well-rounded plan that includes SEO, PPC (pay-per-click) advertising, social media, email marketing, and video content.

When making a digital marketing plan for your business, don’t forget to include tools like analytics tools and keyword research to track performance, find potential customers, and keep an eye on competitors.

Creating a complete digital marketing strategy will not only help you compete with bigger companies, but it will also help you grow as an entrepreneur. When setting up a digital marketing action plan, you need to at least consider these factors:

1. Determine the company’s goal for each project

2. Assign resources and set expectations

3. Keep in mind that it takes time before results are noticed

4. Reassess projects regularly so they stay relevant

A successful marketing campaign for a small business needs to be multifaceted and cover different parts of your business, like website design, customer service, and making a website or logo that looks professional. This will help your business grow and attract new customers.

18) Invest in content marketing to create helpful resources for your target audience

Invest In Content Marketing
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Content marketing is one of the best ways to reach potential customers because it provides them with valuable information, often on a topic that they’re interested in. Plus, it establishes trust and rapport with your target audience and can help you rank higher on search engine results pages (SERPs).

Making content that people want to read not only helps you connect with your customers but also makes you look like an expert in your field. It’s important to make sure your content marketing strategy fits what you sell or what you’re good at.

For example, if you’re a coffee shop, then blog posts about coffee will be more relevant than recipes. But you should still include some non-coffee-related articles too!

Content marketing strategies can vary based on your goals and industry. Some of the most popular strategies include opting for content marketing via email newsletters.

Email is still one of the most effective ways to market to customers, as it reaches them directly in their inboxes and allows you to build lasting relationships with potential customers. If you’re looking to reach more people but don’t have the time or budget to create a lot of different forms of content, an email newsletter can be a powerful tool.

You’ll need to decide which type of marketing strategy works best for you. Just remember: There’s no right answer, so choose something that makes sense for your business and goals!

19) Partner with other local businesses to cross-promote each other

Partner with other local businesses
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Collaborating with other local businesses is a great way to cross-promote your business and get more customers. Partnering with another small business can be helpful because it can give you access to a new customer base and new marketing channels and opportunities for your business. If you have a physical store, you might want to team up with another store that serves the same kind of customers as you do.

The benefit of this partnership is that your target audience will now find you via their favorite restaurant or coffee shop. It’s important to partner with like-minded businesses that provide similar products or services, so you both get the most exposure possible.

You could also create a strategic marketing campaign that targets people who might not buy from your company otherwise.

For example, if you’re an accounting firm trying to reach wealthy people, you could work with an investment bank so that they can promote your business on their website while you help them find new clients.

20) Host an in-person event or webinar to bring people together and share information

Host an in-person event or webinar
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One way to get creative marketing ideas is to host a live event. Online webinars are another great way to reach your target audience. Hosting an in-person event or webinar will bring people together and allow you to share information with potential customers.

You can also use these events as marketing opportunities by promoting them on social media and other online channels, such as Youtube or Google Plus.

There are many ways to promote the event before, during, and after the date so that it reaches the maximum number of possible attendees. Use your marketing budget wisely so that all of your marketing efforts don’t go to waste.

21) Create an affiliate program to expand your reach and increase sales

Create an affiliate program
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An affiliate program is a way to market your business online by giving potential customers a financial incentive to work with you. If they purchase something from your site, they’ll earn a commission on every product sold. This can be an attractive proposition to people who want to make money but don’t have the capital or the time to invest in starting their own business. In addition, affiliates can help expand your reach and increase sales.

Affiliates will also provide valuable feedback about products, services, marketing campaigns, and anything else that has to do with your company’s success. You might need to offer incentives in order to attract the best marketers, but it’s worth it if it helps grow your company’s customer base!

22) Develop a mobile app to engage with customers on the go

A mobile app can help you connect with customers while you’re on the go and make it easy to talk to them.

It’s also a great marketing tool that will help drive traffic to your physical store, which is especially useful for small businesses. Plus, with more people using mobile devices, a mobile app is an affordable option that’s worth exploring.

Consumers are increasingly favoring mobile commerce as their preferred shopping method. Retail e-commerce sales increased by 15.2% from 2020 to 2021, reaching $359.32 billion, and should more than double by 2025 to $728.28 billion, or 44.2% of retail e-commerce sales, according to shopify.com.

It becomes increasingly important to keep up with these trends if you’re a small business owner or marketing professional looking to get your message out there and grow your customer base.

23) Build relationships with journalists and bloggers to get featured in the press

Building relationships with journalists and bloggers can be a great way to get your small business into the press. Here are some ways you can do it:

  • Network at conferences and events
  • Create a media kit, news release, and pitch materials
  • Send press releases, media kits, and email pitches
  • Conduct interviews with people working in the industry

24) Take advantage of local search optimization to increase visibility in your area

Local search optimization is an excellent way to leverage the benefits of being a small business owner. By optimizing your website and marketing materials to appear when people search for your services or products, you can increase the amount of traffic that you get from potential customers. Using marketing strategies like search engine optimization (SEO) and email marketing lets you reach new customers who are actively looking for your services.

25) Analyze customer data and use it to create more personalized marketing campaigns

Analyze Customer Data in marketing
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We all want to be able to take the data that we collect and use it to benefit our businesses. It can be a struggle to know exactly how you should use your customer data. However, there are some great ways that you can create more personalized marketing campaigns by using this data.

One way is to analyze customer data to uncover their needs and wants so that you can tailor your marketing strategy accordingly.

As we’re starting to see with marketing strategies like predictive analysis, if you’re not constantly analyzing trends in your industry or what customers are looking for, you’ll soon find yourself out of touch with them and competing against businesses that have figured this out.

By focusing on these aspects of marketing strategy while staying connected with what customers want, small businesses can keep up with the changes happening in technology. Now let’s look at how technology can help you.

26) Be sure to take advantage of all the new marketing tools that are available in today’s digital age!

In today’s digital age, there are a lot of marketing tools available to small businesses. Marketing is all about finding ways to reach your potential customers and making sure they know what your company has to offer. As technology advances, so do the marketing strategies that you can use. Small businesses’ marketing strategies should always focus on understanding customer needs and wants while staying up-to-date with new marketing tools.

11 marketing tools better to use for up and running a small business

1. Google Ads: An effective, efficient way to reach the right people with targeted ads, helping you drive more leads and sales.

2. Mailchimp: An email marketing service that helps businesses create, send, and track email campaigns from one platform.

3. Buffer: A social media management tool that helps businesses organize posts, track analytics and collaborate with teams.

4. Hootsuite: A social media management platform that allows businesses to monitor their accounts, schedule posts, and measure their success.

5. SurveyMonkey: Create surveys quickly and easily in minutes to collect feedback from customers.

6. Hotjar: Track user behavior on your website with heatmaps, recordings, and surveys.

7. Canva: Create stunning visuals for your marketing campaigns without having to hire a designer.

8. SEOQuake: Improve the quality of your SEO efforts and stay ahead of the competition with this comprehensive keyword research tool.

9. Ahrefs: Analyze your competitors’ backlinks and keyword rankings with this powerful SEO tool.

10. Facebook Ads: Reach the right people based on their interests, age, location, and more with ads on the world’s largest social network.

11. Instagram Insights: Get invaluable insights into how your posts are performing and how your followers are interacting with them.

These marketing tools can help small businesses efficiently manage their online presence, reach the right people, and measure results from their campaigns. With these powerful tools, business owners will have a better chance of getting the most out of their digital marketing investments.

Conclusion

Marketing is all about reaching out to potential customers and making your brand known. Creative marketing tactics can make a huge difference when it comes to attracting new customers. In 2023, the most creative marketing ideas will involve using social media platforms, crafting engaging content, and developing a strong social media presence. While the data sources for marketing remain the same, the way you present your brand can be the deciding factor in whether or not customers choose to do business with you. It’s surprising how many businesses underestimate the power of a well-crafted social media post or a clever content marketing strategy. However, staying ahead of the curve by taking risks and trying new things is key to maintaining a successful business. With the constantly changing ways people consume information, adapting your marketing strategies is a must to stay ahead.

If you’re a small business owner, it can be difficult to create effective marketing strategies that will help your business stand out from the competition. That’s why we’ve gathered 26 creative marketing ideas for small businesses in 2023. These ideas are sure to give you some inspiration, so get ready to put your creativity to work! Happy marketing!


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About the Author

Liviu Prodan

Liviu is an experienced trainer and LifeHacker. He’s been living the ‘Corpo life’ for more than 15 years now and has been a business developer for more than 12 years. His experience brings a lot of relevancy to his space, which he shares on this blog. Now he pursue a career in the Continuous Improvement & Business Development field, as a Lean Six Sigma Master Black Belt, a path that is coherent with his beliefs and gives him a lot of satisfaction.

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